Mor Furniture For Less Inc

Mor Furniture For Less Inc is an American furniture and mattress retailer headquartered in Hickory, North Carolina. It is a wholly owned subsidiary of Berkshire Hathaway. The company was founded in 1966 by Max and Morris Mor as a small furniture store in Greensboro, North Carolina. Over the years, Mor Furniture For Less has grown into one of the largest furniture retailers in the United States, with over 330 stores in 21 states. The company is known for its wide selection of furniture and mattresses at affordable prices.

History

Mor Furniture For Less was founded in 1966 by Max and Morris Mor in Greensboro, North Carolina. The company's first store was a small, 2,500-square-foot space that sold furniture and appliances. In 1972, Mor Furniture For Less opened its second store in Winston-Salem, North Carolina. The company continued to grow rapidly throughout the 1970s and 1980s, opening new stores in North Carolina, South Carolina, and Virginia. In 1995, Mor Furniture For Less was acquired by Berkshire Hathaway, the investment company возглавляю by Warren Buffett. Under Berkshire Hathaway's ownership, Mor Furniture For Less has continued to grow, opening new stores and expanding its product line.

Products and Services

Mor Furniture For Less offers a wide selection of furniture and mattresses at affordable prices. The company's product line includes living room furniture, bedroom furniture, dining room furniture, home office furniture, and outdoor furniture. Mor Furniture For Less also offers a variety of mattresses, including memory foam mattresses, innerspring mattresses, and hybrid mattresses. The company provides a variety of services, including delivery, assembly, and financing.

Business Model

Mor Furniture For Less operates on a business model that emphasizes low prices and a wide selection of products. The company buys furniture and mattresses in bulk from manufacturers, which allows it to offer lower prices to customers. Mor Furniture For Less also has a large distribution network, which allows it to quickly deliver products to customers.

Marketing and Advertising

Mor Furniture For Less uses a variety of marketing and advertising strategies to reach customers. The company advertises on television, radio, and in print media. Mor Furniture For Less also uses social media and email marketing to reach customers. The company's marketing campaigns often feature celebrities and everyday people who are looking for affordable furniture and mattresses.

Sustainability

Mor Furniture For Less is committed to sustainability. The company uses recycled materials in its products and packaging. Mor Furniture For Less also has a program to recycle old furniture and mattresses. The company is a member of the Sustainable Furnishings Council, an organization that promotes sustainability in the furniture industry.